| Course/Workshop Title: |
Digital Marketing Professional Seminar and Certification |
| Course/Workshop Description |
The seminar consists of three units:
- Digital Marketer
that includes six marketing techniques
- Search engine optimization.
- Search engine Marketing..
- Digital Advertising.
- Email marketing.
- Affiliate marketing and.
- Social media Marketing.
The certification process is free from Google's Garage
(Required class time: 5 hours in class 10 hours studying on line)
Duration 3 weeks.
- AdWords professional
Includes Advertising in search engines and the Global Network using Google Adwords.
Certification after online exam is free by Google
(Required class time: 3 hours in class 5 hours studying on line)
Duration 2 weeks.
- Google Analytics Professional
Includes analytics to digital marketing KPIs for audience, consumer behavior, and customer conversions.
Certification after online exam is free by Google
(Required class time: 6 hours in class 20 hours studying on line)
Duration 4 weeks.
Total Duration: 14 hours in class 35 hours online in 9 weeks
can be weekly classes, three months period and divided into Module 1,2,3, each module should last for a month or weekends; these events are one and two classes in a topic
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| Course/Workshop Duration: |
14 hours in class 35 hours online in 9 weeks
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| Course/Workshop Objectives: |
Through the workshop, participants will:
- To train marketing professional in digital marketing techniques
- To facilitate technology oriented professional to acquire digital marketing skills
- To enable fresh graduates in business and IT to receive a career orientation in digital marketing, a field with extremely high career opportunities in Saudi Arabia
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Expected Learning
Outcomes/Competencies: |
This workshop will:
- Understand and apply the digital marketing techniques.
- Plan a digital marketing campaign and evaluate it using analytics.
- Lean and apply digital advertising techniques.
- Understand and apply the planning, monitoring and taking corrective action management process in digital marketing
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| Who should attend the course? |
This workshop is designed for Fresh Business and IT graduates, marketers IT professionals, ecommerce managers,
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| Requirements |
Required Bachelor degree that can be replaced by acceptable managerial experience.
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